Nestlé thinks it can buy its way to a positive public image. So the corporation is mounting a major misinformation campaign in Southern California. From billboards to newspaper spots to ads on popular local websites, Nestlé is scrambling to convince the people of California that it’s a good steward of the environment. But with your help, we can fight back with educational ads of our own, ensuring people know the truth: Nestlé needs to be stopped for the public good.
Our campaign against Nestlé is already making waves. On April 25th, I’ll be representing the more than one million members of the Story of Stuff Community in a federal courtroom as our lawsuit to hold Nestlé accountable for its unpermitted withdrawal of water from the San Bernardino National Forest goes before a judge. Along with with our partners Courage Campaign and Center for Biological Diversity, we’ll argue that the U.S. Forest Service should turn off the spigot on Nestlé’s continuing, illegal extraction of water from these drought-ravaged public lands.
But we know Nestlé won’t go away quietly, which is why we’re asking you to help us fund a full-page ad in the San Bernardino Sun newspaper to raise publicity about Nestlé’s illegal actions, and help more people get engaged.
Nestlé knows that the public support behind the Story of Stuff Project and our partners has the potential to put an end to its bad behavior, which is why Nestlé spends millions of dollars on vague advertisements claiming it has a strong environmental record. But the facts couldn’t be further from the truth. The water level in the stream from which Nestlé is taking water in San Bernardino is at 10% of a 90-year historic average, and similar abuses are occurring worldwide.
Nestlé’s ability to suppress public debate is powerful. In fact, a billboard company that operates near the San Bernardino National Forest refused to do business with us in part because they fear losing out on Nestlé’s advertising dollars. So we’re buying a full-page ad in the San Bernardino Sun that will reach tens of thousands of local residents to set the record straight.
It’s time to show both Nestlé and the public that citizens around the world stand in solidarity with local efforts to protect the forest and its water. Please help us fund our full-page ad.
Our lawsuit and your pressure have already had a significant impact, persuading the Forest Service to begin reviewing Nestlé’s expired permit for the first time in almost three decades. As the date of our hearing approaches, our opportunity to curtail Nestlé’s illegal water grab in San Bernardino is at an all-time high. We know that millions of people around the world support our efforts, and we want to bring that message directly to San Bernardino, where Nestlé employees AND Forest Service officials charged with protecting this forest will see it.
With your help we can deliver our message in the most commonly read newspaper in San Bernardino. With enough funds, we’ll buy more strategic ad space elsewhere in the region. It’s time to set the record straight and let local folks how they can get involved in our global campaign to hold Nestlé accountable.
Together we can show Nestlé that our planet’s people and ecosystems aren’t for sale. With the water level in the National Forest’s Strawberry Creek now far below historic averages, the plant and animal life that depend on the water don’t have time to spare.
Thanks to your support our campaign is growing, and we’re starting to see Nestlé react. We know that if we keep the pressure up, amazing change is possible!
Are you in?
The Story of Stuff